Method: Marketing, Public Relations, Digital Marketing tools
Problem: Some of the characteristics of the modern world are technology development and globalization. Technology development has influence on all aspects of businesses in every industry. Today, classical Marketing activities have a low impact. People’s behavior is changing with the development of technology, which has become an integral part of our lives. Digital Marketing is a relatively new branch of marketing which allows for better positioning of products for organizations, and its importance is constantly growing.
Goal: The goal of this workshop is to provide all participants with knowledge and skills for using the new tools of Digital Marketing. Also, the workshop will give them knowledge of classical Marketing and Public Relations and highlight the connection between classical and digital Marketing.
Expected results: The participants of this workshop will gain basic knowledge of Marketing and Public Relations, as well as skills in management of the modern tools of Digital Marketing, which they can later use in their professional careers.